Welcome to
E4D5
A Daily Shift in Probability
Where Human Behavior and Innovation MeetScroll For More Information
WHAT WE DO
CAMINO
The Path Precedes the Person
Top-of-funnel intelligence built on behavioral patterns.
CAMINO maps how people discover, enter, and move through the earliest stages of their journey — revealing where attention forms, how demand flows, and which paths convert.
STATES
States Determine Outcomes
Most habit apps track streaks, STATES understands your capacity, your cues, and your current state — then adapts your habits as your life changes.
Powered by behavioral science and state modeling, STATES learns what actually works for you and helps you build routines that last.
LEAD GEN / CONSULTING
Funnels Shaped By Behavior
We create high-intent funnels built around the way people actually make decisions in the real world.
Our multilingual approach (English, Spanish, French) ensures your funnels work across cultures.
Each funnel focuses on the path people naturally take — their signals, their friction points, and the moments that move them to act.
ABOUT
The environment influences people into certain actions, but the same environment doesn't guarantee the same actions.
E4D5 was created as a way to explore those ideas
For anyone interested in these ideas, or wanting to brainstorm or collaborate, you can find me below
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Josh